Welcome to this week’s review of notable instances of public transit use and urban design, as well as discussion of place identity and culture, through anime currently broadcast or screening in Japan and simulcast internationally via the web. This review also documents seichijunrei (聖地巡礼 sacred site pilgrimage) and butaitanbou (舞台探訪 scene hunting)—on this website referred to collectively as anime pilgrimage—which are forms of place-based engagement induced by the use of real locations in show settings.
Media and General Interest
Local railways and seichijunrei
News Post Seven published an article about marketing opportunities for local railways precipitated by seichijunrei, discussing the cases of Kashima Rinkai Railway in Ōarai, Ibaraki Prefecture (Girls und Panzer) and Izuhakone Railway in Mishima and Izu, Shizuoka Prefecture (Love Live! Sunshine!!).
Inbound anime pilgrimage
Hōnichi Lab published an article about seichijunrei locations popular among inbound tourists.
Iwami Free! marketing collaboration
The Iwami Tourism Association in Iwami, Tottori Prefecture and Free! will launch a formal marketing collaboration to run from 2019 February 1 to November 30. The campaign will include a location map, character panels and limited edition goods. It’s an interesting choice to brand the campaign with the third season subtitle Dive to the Future, as Iwami locations factored only minimally in that installment.