Sarazanmai さらざんまい

Welcome to this week’s review of notable instances of public transit use and urban design, as well as discussion of place identity and culture, through anime currently broadcast or screening in Japan and simulcast internationally via the web. This review also documents seichijunrei (聖地巡礼 sacred site pilgrimage) and butaitanbou (舞台探訪 scene hunting)—on this website referred to collectively as anime pilgrimage—which are forms of place-based engagement induced by the use of real locations in show settings.

Media and General Interest

Kyūkyoku Chōjin R bicycle tour
Otapol published an article about the eighth annual One Hour Bicycle Tour from Tagiri Station to Inashi Station in Nagano Prefecture, inspired by OVA Kyūkyoku Chōjin R.

Deterrent effect of commercializing seichijunrei
Magmix published an interview with contents tourism researcher Okamoto Takeshi, discussing opportunities and pitfalls of using anime seichijunrei to drive tourism. Okamoto cautions against heavy-handed commercialization, warning this will have a deterrent effect.

Inbound tourism
Yamatogokoro published an article series (part 1, part 2, part 3) discussing a range of uses of contents tourism to promote inbound tourism, touching on seichijunrei among many topics. It briefly mentions foreign visitors traveling to Kamakura, Kanagawa Prefecture for Slam Dunk and Ōtsu, Shiga Prefecture for Chihayafuru.

Komatsu Girly Air Force marketing
Chūnichi Shimbun published an article about the Girly Air Force marketing campaign to encourage visitors to Komatsu, Ishikawa Prefecture, a collaboration between JTB, Anime Tourism Association and Komatsu Tourism Product Network. The campaign will be in effect from April 19 to September 30, includes a stamp rally, and for guests staying at designated hotels will offer limited edition goods and Waon points (cash equivalent) limited to Komatsu.

Current Season Pilgrimage

@flyingbird1124 made a pilgrimage (updated post) to Denenchōfu, Ōta Ward, Tokyo Metropolis for Fruits Basket (2019) Episode 4 through Episode 6.

@tianlangxing made a pilgrimage (updated post) to Asakusa, Taitō Ward; Azumabashi and Tokyo Skytree Station (Oshiage), Sumida Ward (all Tokyo Metropolis) for Sarazanmai Episode 5.

@Roan_Inish made a pilgrimage to Asakusa and Azumabashi for Sarazanmai Episode 4 and Episode 5.

@pastak made a pilgrimage to Uji, Kyoto Prefecture for Hibike! Euphonium: Chikai no Finale.

Past Season Pilgrimage

@Roan_Inish made a pilgrimage to Fukuyama, Hiroshima Prefecture for Uchū Senkan Yamato 2202 Ai no Senshi-tachi.

@lidges made a pilgrimage to Venice, Florence and Rome, Italy for Love Live! Sunshine!! The School Idol Movie Over the Rainbow.

@kazupi made a pilgrimage to Alberobello, Italy for Irozuku Sekai no Ashita kara Episode 10.

@626shin made a pilgrimage to Nagasaki City, Nagasaki Prefecture for Irozuku Sekai no Ashita kara Episode 6.

@shira_ry made a pilgrimage to Harajuku, Shibuya Ward; Omotesandō, Minato Ward; Komazawakōen, Setagaya Ward for Anima Yell!

@ad_motsu made a pilgrimage to Takasaki and Shibukawa, Gunma Prefecture for Yama no Susume Third Season.

@Surwill made a pilgrimage to Yamanashi Prefecture for Yurucamp. This post is epic, do check it out!

@york21c made a pilgrimage to Sapporo, Hokkaidō Prefecture and aboard the Shin Nihonkai Ferry for Eiga Chūnibyō demo Koi ga Shitai! Take On Me.

@Hidamarie_win made a pilgrimage to Numazu, Shizuoka Prefecture for Love Live! Sunshine!!

@rica0867 made a pilgrimage to Hida, Gifu Prefecture for Kimi no Na wa.

@mikehattsu made a pilgrimage to Inokashira Park in Mitaka, and Sumida Park in Mukōjima, Sumida Ward (both Tokyo Metropolis) for Love Live! The School Idol Movie.

@mikehattsu made a pilgrimage to Shimoigusa, Suginami Ward; Nakai, Shinjuku Ward; Takanodai and Minamitanaka, Nerima, Nerima Ward (all Tokyo Metropolis) for Shigatsu wa Kimi no Uso.

@kimamanidance made a pilgrimage to Chiba City, Chiba Prefecture for Fate/stay night.