Welcome to this week’s review of notable instances of public transit use and urban design, as well as discussion of place identity and culture, through anime currently broadcast or screening in Japan and simulcast internationally via the web. This review also documents seichijunrei (聖地巡礼 holy land pilgrimage) and butaitanbou (舞台探訪 scene hunting), which are pop culture tourism and place-based engagement induced by the use of real locations in show settings.
Media and General Interest
Masugata Shōtengai Kyoani support
Merchants at the Demachi Masugata Shōtengai in Kyoto—the location model for the main setting of Tamako Market and Tamako Love Story—created and, from September 30, began wearing badges that indicate the shopping street’s relationship to and support of Kyoto Animation. The badge features the message Always by your side (いつもあなたのそばにある), which originally appeared in the background art of the film sequel and was “reimported” as a real hand-painted calligraphy banner in the shōtengai. A memorial message that had been hand-painted and displayed in the arcade was removed 49 days after the July 18 arson attack, and the badges are meant as a long-term means to continue this public display of support. Media coverage: Kyoto Shimbun, NHK
— 夷（ゑびす）@聖地移住本制作中 (@ye_bi_su) October 8, 2019
Nakaji Bakery Eupho pilgrimage
Nakaji Bakery in Uji, Kyoto Prefecture and its frank danish–also known to Hibike! Euphonium pilgrims as “Shūichi pan”—were featured in a segment on NHK morning news.
— こおろぎ＠北宇治高校ドール部 (@korogi_doll) October 4, 2019
Tenki no Ko Tokyo shrine visits
Fans on anime pilgrimages for Tenki no Ko are visiting rooftop shrines of buildings in Ginza and Nihonbashi, though these aren’t directly related to the setting of the film, as well as Kishō Jinja, a small shrine on the grounds of Kōenji Hikawa Jinja in Suginami Ward, which does appear in the background art. Media coverage: Tokyo Shimbun
Koe no Katachi Ōgaki stamp rally
A reporter for Chūnichi Shimbun completed and published an article introducing the Koe no Katachi digital stamp rally currently underway in Ōgaki, Gifu Prefecture.
Love Live! Sunshine!! Hakodate stamp rally
Hakodate City Tourism Division and Japan Airlines Hakodate branch are hosting a Love Live! Sunshine!! digital stamp rally, available until November 10. Media coverage: Hakodate Keizai Shimbun
Jashin-chan seichijunrei guide
JR Tōkai Tours and students at the Kyōei University Department of International Management under guidance of professor Itō Taiga (伊藤大河) will publish Jashin Tour Official Guidebook (邪神ツアー公式ガイドブック), a seichijunrei guide to Jinbōchō and Akihabara in Chiyoda Ward, Tokyo for Jashin-chan Dropkick. Media coverage: JMAG News, Digital PR Platform