Laid-Back Camp Season 2 ゆるキャン△ SEASON2

Welcome to this week’s review of notable instances of public transit use and urban design, as well as discussion of place identity and culture, through anime currently broadcast or screening in Japan and simulcast internationally via the web. This review also documents seichijunrei (聖地巡礼 sacred site pilgrimage) and butaitanbou (舞台探訪 scene hunting)—on this website referred to collectively as anime pilgrimage—which are forms of place-based engagement induced by the use of real locations in show settings.

Media and General Interest

Yuwaku concert cancelled
The nano.RIPE  acoustic live concert planned for 2021 January 31, part of the Yuwaku Onsen Recovery Campaign (湯涌温泉リカバリーキャンペーン) in Yuwaku, Kanazawa, Ishikawa Prefecture, has been cancelled due to the January 7 declaration of emergency for the Tokyo area and general concerns around the spread of Covid-19 in Japan.

Yamanashi film commission
Takegawa Kiyoshirō (武川清志朗) is a staffer providing video production support at the Fuji no Kuni Yamanashi Film Commission (富士の国やまなしフィルム・コミッション) and has primary responsibility for collaboration with the Yuru Camp series. He gave an interview in which he described the experience of working with the Yuru Camp production on location hunting and his role in promoting the series among locals and facilitating their participation in engagement efforts. Media coverage: Official site

Yamanashi Yuru Camp collaboration
Yamanashi Tourism Promotion Organization (やまなし観光推進機構) launched In Yamanashi on Weekends Too. Yuru Campaign (週末も山梨にいます。ゆるキャンペーン△), which will run from 2020 November 7 to 2021 January 31, pending restrictions related to Covid-19. The campaign includes a digital stamp rally, limited edition goods, special menus at participating local restaurants that recreate foodstuffs from the series, weekend events at former Shimobe elementary and junior high schools in Minobu, discounts at local rental car branches, and other related promotions. Media coverage: Official site, Yamanashi Tourism Promotion Organization, Spice

Shizuoka Yuru Camp tourism
Shizuoka Prefecgture, Shizuoka Prefecture Tourism Association (静岡県観光協会) and Fujisan Shizuoka Airport presented a booth promoting the significant presence of Shizuoka locations in Yuru Camp Season 2 and planned collaborations at Tourism Expo Japan (ツーリズムEXPOジャパン) on 2020 October 29 to November 1 in Ginowan, Okinawa Prefecture. Media coverage: @Press

Hello Kitty Camp
To promote Yuru Camp Season 2, the series collaborated with Hello Kitty to produce Hello Kitty Camp (ハローキティキャン△), a series of three live action shorts with Hello Kitty characters visiting Yamanashi Prefecture locations used in the anime series. The episodes had staggered, limited time releases on YouTube between 2020 November 1 and December 7. Media coverage: Comic Natalie 1, Crunchyroll News 1, Anime News Network 1, Crunchyroll News 2, Comic Natalie 2, Anime News Network 2, Crunchyroll News 3

Hamamatsu Yuru Camp collaboration
Hamamatsu, Shizuoka Prefecture announced on 2020 November 12 a policy to promote Yuru Camp goods development and event planning through public-private partnerships with anime production companies and local tourism associations, adding 4.3 million yen to the city’s revised budget for November. Media coverage: Shizuoka Shimbun

Shizuoka Yuru Camp collaboration
Shizuoka Prefecture and Yuru Camp launched tourism promotion campaign Yuru Camp x Shizuoka Prefecture (『ゆるキャン△』×静岡県) on 2020 November 25. The campaign will include an official location map, rental car campaign, and coupons for services such as camping equipment rental. Media coverage: Mainichi Shimbun, Shizuoka Shimbun, Ibetopi

Yuru Camp VR game
Gemdrops (ジェムドロップ) plans to release Yuru Camp Virtual Camp (ゆるキャン△ VIRTUAL CAMP), a virtual reality game based on Yuru Camp, in 2021 Winter. The game will be available for VR equipment on multiple devices and platforms, feature audio content recorded by voice actors from the series, and include settings based on Lake Motosu and Fumotoppara campgrounds. Media coverage: MyNavi News

Shizuoka Yuru Camp locations
A reporter for Asahi Shimbun toured locations in Omaezaki, Iwata and Hamamatsu (all Shizuoka Prefecture) that are expected to appear in Yuru Camp Season 2. Media coverage: Asahi Shimbun

Yuru Camp introduction
Camping and outdoor activity site Tabiki published a general introduction to the Yuru Camp series, including discussion of seichijunrei. Media coverage: Tabiki

Jyōkōin Yuru Camp engagement
Fukayama Kōshin (深山光信), the head preist of Jyōkōin (常幸院) in Minobu, Yamanashi Prefecture, gave an interview in which he described his efforts to engage with Yuru Camp fans visiting the area. Fukayama offered free use of the temple parking lot, became the chairperson of a local volunteer council aiming to utilize the boom for regional development, arranged for a “Lucky Drink Shop” sign to be installed over the vending machines at the temple, and has been involved with planning events, such as character birthday celebrations at the former Shimobe schools. The volunteer council is responsible for the location identification and wayfinding signage installed in the relevant parts of the city, and distribution of an official location map. Media coverage: Sankei Shimbun

Yuru Camp TV special
BS11 TV program Adult Bike Time Motorize (大人のバイク時間 MOTORISE) broadcast two special episodes on January 3 and 10 featuring motorcyclists visiting locations used in Yuru Camp and narrated by voice actor Ōtsuka Akio. In Yuru Camp, Ōtsuka performs the role of Shinshiro Hajime—Shima Rin’s grandfather and series narrator. Media coverage: Tandem Style

Shizuoka Yuru Camp local PR
The January issues of two local news publications in Shizuoka Prefecture feature detailed information introducing Yuru Camp. Shizuoka Citizens News (しずおか県民だより) by the Shizuoka Prefectural government, and Public Relations Fujinomiya (広報ふじのみや) by the Fujinomiya City government are delivered to households in their respective coverage areas, and available as free PDF downloads. Shizuoka Citizens News includes a message from Yuru Camp mangaka Afro. Fureshima compiled screenshots of the relevant sections for easy review and archival. Media coverage: Shizuoka Shimbun

Jashin-chan crowdfunding and collaboration
The third season of the Jashin-chan series will be called Jashin-chan Dropkick X, and was made possible through both a crowdfunding campaign and multiple regional collaborations. The crowdfunding was launched in 2020 September and awarded some donors opportunities to choose season and episode titles. Obihiro, Kushiro and Furano (all Hokkaidō Prefecture) and Minamishimabara, Nagasaki Prefecture accepted funds tied to the Jashin-chan series through furusato nōzei (ふるさと納税 hometown tax) collected through 2020 December 31, in which the gifts dispatched in return for the donation took the forms typical physical goods from the local area, funding to support production, or both. The third season will include episodes with settings from each of the locations, and on-site collaboration events are planned.

Other anime have used crowdfunding to support production, but Jashin-chan is the first to do this through furusato nōzei, which it did previously with Chitose, Hokkaidō Prefecture for Season 2 Episode 12. Additionally, many cities have offered tie-up anime goods for furusato nōzei, but Jashin-chan is the first case in which the gift is the anime itself. Media coverage: Mantanweb, Famitsu, Anime News Network 1, Crunchyroll News, Hokkaidō Shimbun, Nagasaki Shimbun, Photrip, With News, Tokachi Mainichi Shimbun, Anime News Network 2

Location Japan
Fuji TV program Future Runners: 17 no Mirai (フューチャーランナーズ~17の未来~) broadcast an episode in 2020 October featuring Location Japan (ロケーションジャパン), a private company that operates somewhat like a for-hire local film commission, promoting regional revitalization through location tourism. Location Japan was responsibly for promoting Hida, Gifu Prefecture for use in the setting of Kimi no Na wa. Media coverage: Fuji News Network

Awara Chihayafuru collaboration
Yomiuri Shimbun published a brief history of tourism marketing collaborations between the Chihayafuru series and Awara, Fukui Prefecture. Media coverage: Yomiuri Shimbun

JMSDF Yorimoi collaboration
Japan Maritime Self-Defense Force is collaborating with Sora yori mo Tōi Basho from 2020 November to 2021 February, creating promotional video content that includes characters from the series as researchers travel aboard icebreaker Shirase (しらせ) to Shōwa Station in Antarctica. JMSDF collaborated on the 2018 anime series, in which the private ship Penguin Manjū is based on the Shirase. Media coverage: Mainichi Shimbun, Otakomu, Anime News Network, Asahi Shimbun

Kimi wa Kanata map
The official site for Kimi wa Kanata, which premiered 2020 November 27, released a “Butaitanbou Map” of locations in Toshima Ward, Tokyo Metropolis and Miura, Kanagawa Prefecture, a day prior to the release.

Fuji TV Tōhoku anime
Fuji TV plans to produce three anime works in 2021 with settings in the Tōhoku region, under the banner Always Supporting. Project 2011+10… (ずっとおうえん。プロジェクト 2011+10…), itself part of broader efforts by the broadcaster to support disaster recovery in the region following the 2011 earthquake and tsunami. The works are Bakuten!!, a broadcast series set in Iwanuma, Miyagi Prefecture and premiering in April; Hula Fulla Dance, a feature film set in Iwaki, Fukushima Prefecture and premiering early summer; and Misaki no Mayoiga, a feature film set in Tōno, Iwate Prefecture. Production staff and local government officials speak transparently to having induced seichijunrei as an explicit goal of the production. Media coverage: Fuji TV View, Comic Natalie, Nikkan Sports, Cinema Today, The Television, Encount

Tajimi Yakumagu press conference
Mayor of Tajimi, Gifu Prefecture Furukawa Masanori and voice actors for the 2021 April anime Yakunara Mug Cup Mo held a press conference 2020 November 29 to reveal more details about the upcoming series. The adaptation is based on a free manga published as tourism promotion for the city’s traditional ceramics industry. Each episode will consist of an animated A-part and live-action B-part. In the latter, voice actors will introduce local tourism sites. Furukawa communicated that inducing seichijunrei is an explicit goal of the production. Media coverage: Mantanweb, Animate Times

Past Season Pilgrimage

@ye_bi_su made a pilgrimage to Osaka City, Yao, Hirakata, Neyagawa, Minō, Toyonaka (all Osaka Prefecture); Kōbe, Hyōgo Prefecture for Josee to Tora to Sakana-tachi.

@fureshima2223 published a combined pilgrimage to Yamanashi City, Yamanashi Prefecture and Street view tour of Minamiizu, Shizuoka Prefecture for Kamisama ni Natta Hi Episode 8.

@flyingbird1124 made a pilgrimage (updated post) to Gifu City, Kitagata, Motosu and Ōgaki (Gifu Prefecture); Nagoya, Aichi Prefecture for Adachi to Shimamura Episode 8 through Episode 12.

@ritu01238 made a pilgrimage to Ōgaki, Gifu Prefecture for Adachi to Shimamura Episode 9.

@kimamanidance made a pilgrimage to Koganei, Tokyo Metropolis for Ochikobore Fruit Tart Episode 7 and Episode 8.

@habusan made a pilgrimage to Ariake, Kōtō Ward, Tokyo Metropolis for Love Live! Nijigasaki Gakuen School Idol Dōkōkai Episode 12.

@flyingbird1124 made a pilgrimage to Kyoto and Nara for Tonikaku Kawaii Episode 7 and Episode 8.

@flyingbird1124 made a pilgrimage to Nara City, Nara Prefecture for Fruits Basket (2019).

@kimamanidance made a pilgrimage to Moto-Akasaka, Minato Ward, Tokyo Metropolis for Idolmaster Cinderella Girls.

@ritu01238 made a pilgrimage to Kōriyama, Fukushima Prefecture for Mikakunin de Shinkōkei.

@sunrain96 made a pilgrimage to Narashino, Chiba Prefecture for Kin’iro Mosaic.