The Devil Is a Part-Timer!! はたらく魔王さま!!

Welcome to this week’s review of notable instances of public transit use and urban design, as well as discussion of place identity and culture, through anime currently broadcast or screening in Japan and simulcast internationally via the web. This review also documents seichijunrei (聖地巡礼 sacred site pilgrimage) and butaitanbou (舞台探訪 scene hunting)—on this website referred to collectively as anime pilgrimage—which are forms of place-based engagement induced by the use of real locations in show settings.

Media and General Interest

Minobu Yuru Camp event
Yuru Camp fans gathered at former Shimobe elementary and junior high schools in Minobu, Yamanashi Prefecture on October 1 and 2 for an overnight camping meetup organized by the Gojōgaoka Activation Promotion Council (五条ヶ丘活性化推進協議会). The preceding Schoolyard Camp × Bamboo Illumination (校庭キャンプ×竹あかり) workshop, which had been scheduled for September 18 and 19, was cancelled due to Typhoon 14.

Photos: tweet 1, tweet 2, tweet 3, tweet 4, tweet 5, tweet 6, tweet 7, tweet 8, tweet 9, tweet 10, tweet 11, tweet 12, tweet 13, tweet 14

Time-lapse video: tweet 1

Hannō Komachi Park
For many years, Yama no Susume fans have volunteered to maintain the flower bed at the edge of Hannō Komachi Park (飯能小町公園), which appears in the series. Weeding and fall planting took place on October 1. Photos: thread, tweet 1

Saza Coffee Garupan promotion
Saza Coffee (サザコーヒー), a chainlet of coffee shops in Ibaraki Prefecture, is now selling bags with “ZAZA COFFEE” logos. The Saza Coffee Ōarai shop (サザコーヒー 大洗店) was a popular meeting place among Girls & Panzer fans visiting for seichijunrei from the early days of the series, known particularly for indulging requests for latte art depicting characters and iconography from the series. It became part of the seichi itself when the shop appeared in the second episode of OVA Girls & Panzer Saishūshō, where it was called Zaza Coffee. News release: Saza Coffee

Nanao Kimisomu promotion
Ipponsugi-dōri Shōtengai (一本杉通り商店街) in Nanao, Ishikawa Prefecture, following a proposal by an intern from a local machizukuri (town making) consultancy, is promoting itself and the city through posting comparisons of manga panels from Kimi wa Hōkago Insomnia with their corresponding real locations on the shopping district’s Instagram account (@ipponsugi770). Anime and live-action adaptations of the series are planned for 2023. Media coverage: Chūnichi Shimbun

Hayakawa Yuru Camp promotion
Hayakawa, Yamanashi Prefecture and Yuru Camp launched a marketing promotion that will run from 2022 October 1 to 2023 March 31. The campaign will include coasters with Yuru Camp designs given as gifts with purchases of goods or services totaling 500 JPY or more at participating stores. 27 stores in Hayakawa will participate in the promotion, and each store has a different design.

Ōita Bokuaikimiai promotion
In advance of the October 7 simultaneous release of linked films Boku ga Aishita Subete no Kimi e and Kimi o Aishita Hitori no Boku e, Ōita City launched vigorous public relations and marketing promotions, preparations for which began in 2021 September. The campaign includes information dissemination through local public relations magazines and events in and outside Ōita Prefecture, production of a “seichijunrei map,” and character panel display at Ōita Station. A representative of the City Ōita Charm Transmission Bureau (市おおいた魅力発信局), which deploys most of these efforts, is quoted as saying, “We would be happy if many people watch the films and actually visit Ōita City. Japan’s anime is also appealing overseas. We also hope to increase recognition of the city overseas.” Media coverage: Ōita Shimbun, Ōita Broadcasting System

Mizube LycoReco promotion
The Tokyo Mizube Line (東京水辺ライン) water bus that appears in Lycoris Recoil Episode 5 will operate a second round of its promotional tie-up cruise, three runs on October 23, featuring announcements recorded by cast voice actors and music from the series. Tickets cost 1,500 JPY and will be distributed by lottery, with application online from October 3 to 13. The first round was offered in August.

Saitama Kisekoi promotion
Saitama City Economic Affairs Bureau/Commerce, Industry and Tourism Department/Tourism and International Division (さいたま市経済局/商工観光部/観光国際課), in collaboration with Sono Bisque Doll wa Koi o Suru, will present an exhibition intended to advertise the traditional doll making industry cluster in Iwatsuki, as well as tourism to the city, to domestic and foreign tourists, in a promotional event on the first underground level of KITTE Marunouchi in Tokyo on November 26 and 27. News release: Saitama City. Media coverage: Crunchyroll News

Ōita Bokuaikimiai tour
Ōita Prefecture Travel Agency Cooperative (大分県旅行業協同組合) is recruiting for a monitor tour—low-cost prototype tours meant for operators to test itineraries and collect feedback before a full-scale rollout—that includes six areas of interest, one of which is a sightseeing tour of locations from Boku ga Aishita Subete no Kimi e and Kimi o Aishita Hitori no Boku e. Participants are being recruited from Septmber 28 to October 31, interested individuals can apply online, and the tour will take place on November 25 and 26.

Kishio Daisuke seichijunrei talk
Anime Tourism Association will host a fourth talk event of what it is calling Seiyū Anime Seichigatari (声優アニメ聖地語り voice actor anime seichi stories), this time featuring Kishio Daisuke (岸尾だいすけ), at Animate Annex in Higashi-Ikebukuro, Tokyo on December 10. Tickets for the event are available online, through advance sale lottery from September 30 to October 10, and general sales beginning October 29. Previous talk events featured Tokui Sora, Anzai Chika and Tadokoro Azusa.

Current Season Pilgrimage

@ad_motsu made a pilgrimage (updated post) to Jingūmae, Shibuya Ward; Kasumigaokamachi, Shinjuku Ward (both Tokyo Metropolis) for Love Live! Superstar!! Season 2 Episode 11.

@Deep_adultweet made a pilgrimage (updated post) to Dōgenzaka and Udagawachō, Shibuya Ward, Tokyo Metropolis for Love Live! Superstar!! Season 2 Episode 10.

@Deep_adultweet made a pilgrimage (updated post) to Jingūmae, Shibuya Ward, Tokyo Metropolis for Love Live! Superstar!! Season 2 Episode 8 and Episode 9.

Past Season Pilgrimage

@Deep_adultweet made a pilgrimage (updated: post 1, post 2) to Oshiage, Sumida Ward; Asakusa, Taitō Ward; Sakuragaokachō, Shibuya Ward; Shinjuku, Shinjuku Ward (all Tokyo Metropolis) for Lycoris Recoil Episode 11 through Episode 13.

@Deep_adultweet made a pilgrimage (updated post) to Takanawa and Daiba, Minato Ward, Tokyo Metropolis for Kanojo, Okarishimasu Episode 23.

@koyoikaze made a pilgrimage to Nanjō, Nago, Yomitan and Motobu, Okinawa Prefecture for Shiroi Suna no Aquatope.

@niceboathime made a pilgrimage to Suwa, Nagano Prefecture for Yuru Camp.

@Roan_Inish made a pilgrimage to Fukushima, Fukushima Ward, Osaka for Ryūō no Oshigoto!

@niceboathime made a pilgrimage to Iida (post 5, post 6), Matsukawa and Takagi, Nagano Prefecture for One Off.